SEO work for Small Business has become an essential thing. Huge percentages of the businesses these days are going digital to build their brand and connect with their prospective clients.
Are all these businesses spending their money wisely? Let’s have a look at some database:
- Global Digital Ads Spend – More than $350 Billion with an average increase of 2-3% every year
- On an average, a person with a smartphone spends, 23 hours per week surfing his phone
- More than 60% of consumers check for online reviews and products while they think of purchasing a product or a service
- Approximately 3.5 billion searches happen per day on a search engine called Google
- The #1 result of Google (Search Engine) has an average CTR of more than 30%
- More than 54% of smartphone owners search for business online and then locate them through maps
And there are many more stats that prove that going digital is the new era requirement for every business now.
But, is it true for a small business too? Does a small local business require to perform the SEO function for their website?
How Does SEO Work?
SEO is optimizing a website to rank or position high on search engines so the website is visible to the audiences who type the search terms that are related to the business. A rank or a position is the place where the company’s website is seen by the audience. For example, when I type “Best Hair Dresser” on a search engine (Google), I will be able to see a number of websites who claim to be the best hair dresser.
Now, the website that is on the #1 position is the highest ranking site for that keyword (search term). And if I have a purchase intent for that service, I will visit the website and make a purchase. This way, the website gets a customer and the customer gets the best possible service. It’s a win-win situation for both, the website owner and the customer.
SEO is ranking your website organically on the search engines like Google. This way, with SEO for small business, you get more people visiting your site and many people making a purchase because of the brand you create on the digital platforms.
Is SEO Useful for Small Businesses?
Every business that requires customers to purchase their products or services, will require marketing on digital platforms. And every business that wants to build its brand on the digital platforms, need to perform SEO. This is because, the world has turned digital and before purchasing any product, most of the individuals try to search about it on the digital platforms (mostly on search engines).
On such platforms, they look for reviews from your current or previous customers, they look for your experience, expertise, bouquet of services you provide and how much useful as well as effective will be your products or services to them. When you have worked up on all the above parameters and are able to showcase your prospects all the above things in a positive fashion, you will be able to get their attention as well as their loyalty.
So, do you, as a small business, want to have new and loyal customers along with the current ones? If yes, then SEO is a great marketing tactic for you. Also, as a small business, it is advantageous for you to perform local SEO, where you can perform different SEO techniques particularly for your local audiences to see and visit you. Isn’t that amazing? So, even when you go digital, you can make efforts focused particularly for your own audience in your local area only.
If you are a business who performs traditional marketing tactics for your business, then you can also learn about the difference between traditional and digital marketing efforts to get the clarity as to which one will suit you the best.
Wrapping it up, whether you are a small business owner or a large organization, SEO is useful and will be effective for your business’s performance. Infact, if you are a small business owner, then it will benefit you in a greater form as you can target your audiences based on the location of your store. Also, how you perform your website’s SEO is an important question that you must ask an expert for.